Digital Estate Planning

What happens to my Instagram profile after I die?

Instagram will memorialise the accounts of a person who has passed away once it is notified. Unlike Facebook, Instagram does not offer an option for you to prepare your account as part of your estate planning. Not will Instagram give anyone access to your account. However, your executor can request for your account to be removed. Therefore it is important to include Instagram in your estate planning.

How does Instagram find out that someone has died?

You can report the account of a person who has passed away by completing the Report a deceased person’s account for memorialisation on Instagram contact form. Instagram will require proof of death, such as a link to an obituary or news article before they memorialise an account. Once confirmed Instagram will memorialise the account.

What does it mean for an account to memorialise?

A memorialised Instagram account appears the same as any other Instagram account which has not been memorialised. Instagram will not allow anyone to login to a memorialised account, nor will the memorialised account appear in public spaces, for example, the explore section. Once an account is memorialised it is effective frozen in time. That is, no further changes or additions can be made to the account including photos, comments or any other attributes.

You can find more information on the restrictions and limitations of a memorialised profile here.

What if I want my Instagram profile to be deleted after I pass away?

Only your estate executor or administrator can request for your account to be removed from Instagram once you have passed away. An that is why it is important to make sure your wishes are clear in your estate planning.

Instagram will require the following information:
1. The deceased person’s birth certificate;
2. The deceased person’s death certificate; and
3. Proof of authority under local law that you are the lawful representative of the deceased person or his/her estate.

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